Current:Home > FinanceBeyoncé's country music is causing a surge in cowboy fashion, according to global searches -CapitalEdge
Beyoncé's country music is causing a surge in cowboy fashion, according to global searches
View
Date:2025-04-15 00:50:39
Beyoncé Knowles-Carter has been a catalyst for trends of all sorts since the inception of her career. And her new singles "Texas Hold 'Em" and "16 Carriages" have not only had unprecedented success, but they have ignited excitement surrounding country music and the culture around it.
This enthusiasm has rippled out to the fashion industry.
According to experts at Boohoo, a fast-fashion website, there was a massive spike of interest in items that are directly associated with Southern and country music culture — dubbed cowboy core — directly following the release of Beyoncé's new songs and the announcement of her full Renaissance "Act II" album during the Super Bowl.
There has been an uptick in interest in classic cowboy looks and western-inspired fashion, which includes items such as cowboy hats, cowboy boots, leather jackets, fringe, denim and more. And their research suggests these fashion trends are set to take over this spring.
The interest seems to be worldwide. Global Google searches for "cowboy hat" increased by 215.5% after the commercial, with "cowboy boots" rising by 163%.
Searches for "bolo tie" also saw a massive increase of 566% after Beyoncé donned a turquoise one in her Super Bowl commercial.
Other celebrities seem to be embracing this moment as well. Kim Kardashian was spotted wearing a black cowboy hat during an event Super Bowl weekend.
Beyoncé has embraced cowboy core on several occasions, especially recently.
At the Grammys this month she was seen in a cowboy hat and skirt suit that featured a collarless leather jacket decked in studs. Since the announcement, she has rocked several different cowboy hats, including her recent appearance at the New York Fashion Week Luar show where she supported nephew Daniel "Julez" Smith Jr.
From the looks of it, Beyoncé won't be the only one this season.
veryGood! (585)
Related
- San Francisco names street for Associated Press photographer who captured the iconic Iwo Jima photo
- Appeals court scraps Nasdaq boardroom diversity rules in latest DEI setback
- Senate begins final push to expand Social Security benefits for millions of people
- Nevada attorney general revives 2020 fake electors case
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
- Tree trimmer dead after getting caught in wood chipper at Florida town hall
- A South Texas lawmaker’s 15
- Former longtime South Carolina congressman John Spratt dies at 82
- Backstage at New York's Jingle Ball with Jimmy Fallon, 'Queer Eye' and Meghan Trainor
- Who are the most valuable sports franchises? Forbes releases new list of top 50 teams
Ranking
- A Mississippi company is sentenced for mislabeling cheap seafood as premium local fish
- New Mexico governor seeks funding to recycle fracking water, expand preschool, treat mental health
- Former longtime South Carolina congressman John Spratt dies at 82
- Questlove charts 50 years of SNL musical hits (and misses)
- US wholesale inflation accelerated in November in sign that some price pressures remain elevated
- Jamie Foxx gets stitches after a glass is thrown at him during dinner in Beverly Hills
- Dick Vitale announces he is cancer free: 'Santa Claus came early'
- Angelina Jolie nearly fainted making Maria Callas movie: 'My body wasn’t strong enough'
Recommendation
Apple iOS 18.2: What to know about top features, including Genmoji, AI updates
Who are the most valuable sports franchises? Forbes releases new list of top 50 teams
'Vanderpump Rules' star DJ James Kennedy arrested on domestic violence charges
Louvre will undergo expansion and restoration project, Macron says
Woman dies after Singapore family of 3 gets into accident in Taiwan
Stamford Road collision sends motorcyclist flying; driver arrested
2 killed, 3 injured in shooting at makeshift club in Houston
Israel lets Palestinians go back to northern Gaza for first time in over a year as cease