Current:Home > StocksAdidas finally has a plan for its stockpile of Yeezy shoes -CapitalEdge
Adidas finally has a plan for its stockpile of Yeezy shoes
View
Date:2025-04-11 12:49:44
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (7365)
Related
- 2025 'Doomsday Clock': This is how close we are to self
- A doctor's Ebola memoir is all too timely with a new outbreak in Uganda
- False information is everywhere. 'Pre-bunking' tries to head it off early
- They inhaled asbestos for decades on the job. Now, workers break their silence
- As Trump Enters Office, a Ripe Oil and Gas Target Appears: An Alabama National Forest
- Love & Death’s Tom Pelphrey Details the “Challenging” Process of Playing Lawyer Don Crowder
- Allergic To Cats? There's Hope Yet!
- Don't Be Tardy Looking Back at Kim Zolciak and Kroy Biermann's Romance Before Breakup
- Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
- Tupac Shakur posthumously receives star on Hollywood Walk of Fame
Ranking
- Romantasy reigns on spicy BookTok: Recommendations from the internet’s favorite genre
- 18 Slitty Dresses Under $60 That Are Worth Shaving Your Legs For
- How to Clean Your Hairbrush: An Easy Guide to Remove Hair, Lint, Product Build-Up and Dead Skin
- Don't Be Tardy Looking Back at Kim Zolciak and Kroy Biermann's Romance Before Breakup
- Tarte Shape Tape Concealer Sells Once Every 4 Seconds: Get 50% Off Before It's Gone
- Coal’s Latest Retreat: Arch Backs Away From Huge Montana Mine
- Cory Booker on Climate Change: Where the Candidate Stands
- Henry Winkler Shares He Had Debilitating Emotional Pain After the End of Happy Days
Recommendation
Why we love Bear Pond Books, a ski town bookstore with a French bulldog 'Staff Pup'
A woman struggling with early-onset Alzheimer's got a moment of grace while shopping
Abortion is on the ballot in Montana. Voters will decide fate of the 'Born Alive' law
What we know about Ajike AJ Owens, the Florida mom fatally shot through a neighbor's door
A Mississippi company is sentenced for mislabeling cheap seafood as premium local fish
Unemployment aid applications jump to highest level since October 2021
Is Oklahoma’s New Earthquake-Reduction Plan Enough to Stop the Shaking?
Expanding Medicaid is popular. That's why it's a key issue in some statewide midterms